Develop a brand strategy and positioning that is more than just an ad campaign: it should be a driver for everything Dita does.
From 1891, Dita has always led the way in innovation and quality when it comes to field hockey. We came up with the tag line ‘One Step Ahead’ and matching social, influencer and outdoor campaigns.
One Step Ahead has proven to be a successful and directive campaign, both internally and externally.
And this is the manifesto matching the new campaign.
Leading the way since 1891
Dita celebrates its 125th birthday! We have been here for the instinctive hockey player with breakthrough innovations for more than a century. In the 70s we were the first with a composite reinforcement with our Carbotech and Compotech sticks which were later followed by the Alutech, the lightest and most rigid stick of its time. Even with the recent developments of the Full Composite sticks Dita is still ahead. The longer life and our growing power index of our sticks are the direct result.
Innovation also forms the basis for our shoes. Dita is always looking for the optimal balance between weight and comfort, allowing players to move freely and avoid injuries. Essential for a good synthetic astroturf shoe are grip & agility and stability & cushioning. We use our inrivaled expertise and experience in fieldhockey to develop the ultimate, lightweight hockey shoe for any player. From junior to senior, from amateur to professional.
But for many, the best reason to play with Dita is also our best-kept secret: the perfect balance. Also known as the Dita Groove. You’ll still find today in any Dita stick from wood to composites. The Dita Groove makes sure you’ll always be one step faster than your opponent.
Dita, one step ahead.